Presenting with impact — why you need an Impacttologist

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  1. Planning and preparation
  • what is your specific goal?
  • what do you want your audience to think, to feel, or do as a result of your presentation
  • how do I achieve that result?
  1. How do you open?
    Your opening is crucial and the one moment to make a good first impression.
    Research has shown that it takes 22 good second impressions to get over a bad first impression.
  2. The ending — your call to action.
    Too many presentations end with a very flat note like you are falling off the edge of a cliff.
  3. Don’t be behind your slide — prevent “slide surprise”.
    We’ve all seen it where the slide goes up and then the presenter talks about the slide on the screen. Martin argues that for greater impact you should think about how you move from one message to the other and give a clue of what is next before you move to that slide.
  4. Visual aids.
    Slides that take away from the speaker can decrease your impact. Martin suggests presenters using PowerPoint get to know the “B” key — pressing BB when showing a slide will turn the screen blank, and the presenter becomes the central focus.



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Andrew Grill - The Actionable Futurist™

Andrew Grill - The Actionable Futurist™

The Actionable Futurist™. Former Global Managing Partner @ IBM. Proud Dad. TEDx & International Keynote Speaker. Aussie in London.