Don’t forget to sell shirts and shoes!

“Don’t forget to sell shirts and shoes” is a sign that is on the whiteboard in the office of Under Armour’s CEO Kevin Plank in permanent ink.

I was fortunate enough to see Kevin present in New York a couple of years ago and took a snap of the sign.

At the recent Digital Growth conference, in this 30-second clip, I explained why all companies need to think in this way.

Don’t get caught up in vanity social metrics or campaigns and products that are a waste of time.

My message was clear — “If you can’t measure it and it does not impact the bottom line then don’t do it”.

Do you have a mentality to always “sell more shirts and shoes” or your equivalent?